Beauty Industry

Method Partners with Rebecca Atwood

Brooklyn-based designer, Rebecca Atwood, designed Method's new packaging.

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By: Marie Redding

Senior Editor

Method is launching its second-ever limited edition designer collaboration featuring Brooklyn-based designer Rebecca Atwood’s custom patterns. They are exclusively at Target.

Sally Clarke, method’s global creative director, said, “Partnering with a designer like Rebecca


Rebecca Atwood’s patterns adorn Method’s new collection.
enables us to create a unique, distinct look for our naturally derived products that merges the substance and style core to our brand.”

Atwood explained, “Working with method has given me a new platform for bringing livable pattern into people’s homes – expanding beyond textiles to make everyday products for the home that are beautiful and special. This is also a collaboration without compromise for me – working with method has made my aesthetic accessible to anyone, while staying true to our shared values of sustainability, quality and made in America production.”

The Designs

Atwood’s designs are inspired by her life in Brooklyn and Cape Cod, and her patterns are showcased on everything from home textiles ot wallpaper. The four new patterns that are featured on Method’s bottles reflect Atwood’s signature blend of  traditional textile techniques with hand painting.

The new products – and patterns – in Method’s Spring 2016 Collection by Rebecca Atwood are:
  • Herb Garden hand wash (gel and foaming), which features a pattern inspired by petals and leaves;

  • Sandalwood hand wash (gel and foaming), which features muted strips and dots;

  • Sea Spray hand wash (gel and foaming), with a pattern Atwood created using traditional Japanese shibori dyeing techniques.

  • Sweet Citrus scented soy candle, dish soap, all-purpose cleaner, and hand wash – with packaging decorated with a bright ombré inspired by ripe fruit.



  



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